Pet Pawsitive Video Advertising
Pet Pawsitive is a specialized pet company that is all about training animals and treating them right. Their focus is primarily of the animal first. When you have a company like this the best way to advertise is to appeal to animal lovers. I would go about doing this by making many videos showing some of the exercises that you do with the animals and just displaying all of the good things you can do with the animals. This will also show the customers what will come out of the training that they will be paying for. In the food aspect, commercials for animal food are all pretty similar and there is not too much you can do about that. One advertisement that is different then all the rest though are the whiskas temtations videos. Those are very different and quite interesting videos that appeal to all animal lovers. They include things like, when you shake the bag, the cat knows that there are yummy treats in there and will do anything to get them. Something like that for the food would be a good way to advertise. Pretty much in some way showing that the animal will love the food that you are selling.
To show all of your customers the attention their animals will be getting, a behind the scenes video is necessary, this video should include showing all of your facilities and your trainers in the video so the potential customers will see where they are sending their dogs and let them see the face of the people that will be training them. It is a very over used idea, but that’s cause it works, and what I’m talking about is obviously you have to have a video of a pet owner with their dog and the trainer, teaching the dog something with a smile on the face of the owner and the employee. This is what people want to see in every commercial because it gives them the feeling that they will be happy there with their animal if they decide to take it there. One key part to any company that you must have is a good slogan, at the start or end of every video there must be a slogan that people will hear, remember and think of your company.
In conclusion, advertising for a company is not too hard. The hardest part is really trying to be unique, The way the world is today, everything is advertised on signs, videos and radio, so the hardest part is making yours stand out so that people will think of your company instead of another company. The necessities are a good slogan, happy people and pets in your videos, and just making sure that you show off everything good that your company does that makes it truly stand out, For example Pet Pawsitive raises money for the community every year in the form of events and fundraisers, don’t be afraid to let your potential customers know this. You never really know what could end up attracting future customers to your store instead of another. Every little thing could make a difference, so don’t cut any corners. Happy animals, happy owners.